L'Oréal Paris, world No.1 in hair colour, have formulated new Elvive Colour Protect Shampoo.
Repeated washing, sun, pollution: coloured and highlighted hair needs special care for effective protection against daily aggressions.
The formula containing Cationic Polymers cares for and protects coloured hair to prolong colour vibrancy.
Proven results: Hair is Nourished and Smoothed For Outstanding Shine.
Your hair is better protected: Nourished and protected, hair is softer.
Your colour radiance stays truer for longer: Radiant, vibrant and intense.